Wendy’s 1 Cent Burgers: Limited-Time Deal for National
In the fast-paced world of fast food, promotions are a key strategy for chains to stand out and attract customers. In May 2025, Wendy’s, the beloved fast-food chain known for its square burgers and iconic Frosty desserts, captured the attention of burger lovers nationwide with a promotion that was almost too good to be true: Jr. Bacon Cheeseburgers for just 1 cent. This deal, available from May 28 to June 1, 2025,
Competitor Comparison: How Did Wendy’s Stack Up?
Around the same time as Wendy’s 1-cent burger promotion, other fast-food chains also offered deals for National Hamburger Day. Here’s a comparison:
| Chain | Promotion | Details |
|---|---|---|
| Wendy’s | 1-Cent Jr. Bacon Cheeseburger | Available May 28–June 1, 2025, with any purchase via app/website |
| Burger King | Free Whopper Jr. | Available with any purchase through the Burger King app |
| McDonald’s | $5 Meal Deal | Included select burgers, fries, and a drink, extended into summer 2025 |
| Subway | Meal of the Day | $6.99 for a six-inch sub or $9.99 for a footlong with sides and a drink |
Future Possibilities: What’s Next for Wendy’s?
Given the success of the 1-cent burger promotion in May 2025, it’s likely that Wendy’s will continue to offer similar deals in the future. The chain has already established a pattern of running promotions around national food holidays, so we can expect to see more 1-cent burger deals—or similar offers—on National Cheeseburger Day (September) and National Hamburger Day (May) in the coming years.
Wendy’s “100 Days of Savings” campaign, which includes the 1-cent burger promotion, is also a sign of things to come. As of July 2025, the campaign continues with deals like $1 Dave’s Single every Saturday with any purchase. This suggests that Wendy’s is committed to providing ongoing value to customers through its digital platforms.
Looking ahead, Wendy’s may also experiment with new types of promotions, such as limited-time menu items or exclusive app-only deals. The chain’s focus on digital engagement and customer loyalty will likely continue to drive its promotional strategies. For example, Wendy’s has recently introduced new menu items like the Cajun Crunch Chicken Sandwich and Tangerine Twist Lemonade, indicating a willingness to innovate beyond traditional burgers.
Conclusion
Wendy’s 1-cent burger promotion in May 2025 was more than just a deal—it was a cultural moment. By offering a highly popular menu item at an unbeatable price, Wendy’s not only delighted its customers but also strengthened its position in the competitive fast-food market. The promotion’s success can be attributed to its affordability, exclusivity, and timing, as well as Wendy’s strong branding and digital engagement strategies.
As we look to the future, it’s clear that Wendy’s will continue to innovate with its promotions, keeping customers coming back for more. Whether it’s another 1-cent burger deal or something entirely new, one thing is certain: Wendy’s knows how to make a splash in the fast-food world.
FAQs
- When was the 1-cent burger promotion available?
The promotion was available from May 28 to June 1, 2025. - How could customers redeem the 1-cent burger?
Customers could redeem the offer by applying the digital offer in the Wendy’s app or on the website with any additional purchase. - What did customers need to purchase to get the 1-cent burger?
Customers needed to make an additional purchase of any item from the menu to qualify for the 1-cent Jr. Bacon Cheeseburger. - Was the promotion available at all Wendy’s locations?
The promotion was available at participating U.S. Wendy’s locations. - Did Wendy’s offer similar promotions in the past?
Yes, Wendy’s has offered similar 1-cent burger promotions in previous years, such as in September 2024 for National Cheeseburger Day. - Are there any current promotions similar to the 1-cent burger?
As of July 2025, Wendy’s is running its “100 Days of Savings” campaign, which includes deals like $1 Dave’s Single every Saturday with any purchase, but the 1-cent burger promotion is not currently active.
